In the spirit of celebrating this year’s Oscar nominations, predictions, winners and losers, we’ve created the 2015 Instacart Foodies to honor the nation’s changing palate and what’s hot and what’s not in food – with some surprising results.
The new food findings and trends uncovered in our research, have some… surprising results. Notably, some of the top foods searched in 2014! Cold-brew coffee took the lead followed by Crimini mushrooms, artisan marshmallows and the nemesis of grade-school children everywhere: Brussels sprouts.
Foods with surprising recent drops in momentum: Sriracha sauce, kale, quinoa, bacon, Greek yogurt and coconut water.
“Instacart has a marketplace of more than 50 grocery retailers in 15 cities, so we have deep insight into the changing American palate,” said Jaime Hennessey, head of growth partnerships and marketing at Instacart. “We used our ‘insider’s view’ to analyze emerging food trends, including the rise of artisan foods like Himalayan pink salt and cold brew coffee. But there were a few surprises as well.”
“The popularity of Brussels sprouts was unexpected,” continued Instacart operations manager Bill Babeaux. “Equally surprising was the apparent decline of popular foods like Sriracha and Greek yogurt. It seems they may have reached their peak.”
Are your favorite foods on the hot or not list for 2015?
